Chapter 835: Multiple Ways of Selling Chaos Drinks
Roland needed a moment to place the name. The Joint Chamber of Commerce — a supply-and-marketing cooperative he had organized, its principal members drawn from the wealthy merchant houses of the major Fjords islands. They had reached a working understanding the previous autumn, but Evelyn’s output at the time had been too low for anything wholesale; each Chamber had taken a handful of samples and the formal market launch had been left unfinished. He had been meaning to contact them. They had saved him the effort.
“Take them to the drawing room,” he told Barov. “I’ll be there shortly.” Once Barov withdrew, he turned to Nightingale. “Send for Tilly and Wendy as well. This is effectively the first real collaboration between the Witch Union and the Sleeping Island — Tilly should be present.”
When Roland entered the drawing room, the merchants rose as one and bowed.
He matched faces to names after a moment — Margaret, Gammon, and Marleen he knew from the Chamber of Commerce of Crescent Moon Bay. The others were new acquaintances: Nibelung from the Chamber of Commerce of Shallow Water Town, and Atiyer from the Chamber of Commerce of Sunset Island.
Before Roland had fully taken his seat, Nibelung leaned forward. “Your Majesty, the samples we took last autumn caused a genuine stir on the islands. Every merchant who tasted them was converted. I can say with confidence that once Chaos Drinks enter the market, they will be the most successful commodity in Fjords history.”
Atiyer was already nodding. “And it isn’t only a drink. Take that fiery red spicy juice, for instance. It doesn’t quench thirst, but it’s extraordinary on steamed fish or barbeque — and for warming the body on a cold deck, it outperforms white liquor without the disordering effects. A man can drink it and still handle rigging.”
Margaret smiled. “Not just merchants, either. Explorers are drawn to it. A warming drink with no side effects could save a man after a shipwreck.”
“In that light,” Atiyer continued, “I’d suggest marking the different drinks with different price tags. Something with that kind of practical value deserves a premium, especially if we do a little promotion — and with production limited, scarcity does half the work for us.”
Roland gave him an approving nod. The man had grasped it intuitively: that these were functionally different products occupying different market niches, not a single undifferentiated drink in different colors. Successful Fjords merchants had always been sharp at reading what a commodity actually was beneath its surface.
He clapped his hands once. “Since reception has been good, we can proceed to sale on the terms of our original contract. I don’t expect objections to the pre-order price or the regional distribution — but you’ll each need to put down a thirty percent deposit to claim your orders. I assume everyone came prepared.”
The preliminaries were brief. The primary terms had all been settled during the Months of Demons; what remained was mainly the mechanics. Roland had asked Tilly to witness the signing for one specific reason: to demonstrate, in front of witnesses, that he hadn’t touched the commission rate. Tilly had agreed to keep her witches at Neverwinter and send the Sleeping Island witches to the Western Region in shifts — it seemed right to return something visible in exchange.
Under the win-win contract from the Months of Demons, thirty percent of both deposit and final sale profits would flow to City Hall, the Witch Union, and the Sleeping Spell respectively.
“Of course, Your Majesty.” Nibelung beamed. “No cargo in my hold this time — only gold royals and good masons and sailors.”
“Then let’s go see the goods.”
The drink factory built for Evelyn stood across the yard from the alcohol plant. From the outside it looked less like a factory than a fortified warehouse — a single-story concrete-and-brick structure, windowless, its sole entrance a solid iron gate guarded by a rotation of First Army recruits.
Roland led the merchants across the yard, through the gate, and down a staircase into the basement below — a space three or four times the size of the ground floor, laid out like a wine cellar in a prosperous villa. Wooden racks divided it into orderly sections. No open flames, no live wires; the only illumination came through skylights, which left the whole space pleasantly dim.
On each rack, two rows of wooden barrels rested in their cradles. Not all of them held Chaos Drinks. Evelyn produced one barrel a day, and the current stock stood at just over a hundred, minus what Roland distributed monthly to the Witch Union and consumed himself.
He tapped one of the barrels. The liquid inside shifted with a low, muffled churn. “We can supply twenty barrels per month. Five per Chamber, on average. As long as production holds steady, that allotment never changes, regardless of how quickly or slowly you sell through your stock. Whether you come for pickups every three months or every six, the supply remains the same. The hundred barrels available today — all in the first row here — are yours to take once you’ve inspected them. I’ll have men transport them to the dock district once you’ve made your selections.”
Gammon looked up. “We don’t get to taste them first?”
“This isn’t wine that improves with age.” Roland shrugged. “Some Chaos Drinks have a reasonably long shelf life, but not all of them. So after brewing, we sterilize and seal the barrels to preserve them.”
“Sterilize?”
“Like food — they spoil. Heat accelerates it. Sterilization slows the process. You don’t need to understand the method, but you should remember one thing: once a barrel is opened, the drink inside will not taste as good as it did fresh.” He spread his hands. “Sell through them quickly, or store them in shade and keep them cool. Properly handled, they’ll hold flavor for at least a month or two.”
Gammon’s expression shifted to something more cautious. “But as Atiyer points out, each Chaos Drink is different. Some will sell better than others. If we can’t taste them, how do we choose wisely? Could you perhaps divide each barrel into four portions and seal them separately? We’d have smaller quantities but more variety, and we’d know what we were buying.”
Roland considered this briefly — and declined it internally before he finished the thought. Splitting portions would multiply Soraya and Lily’s work severalfold with no corresponding benefit to production. He said: “Sterilization isn’t simple. If we subdivide the barrels, each Chamber ends up with less stock and more variety — but variety doesn’t improve sales. As for which flavors to favor—” He paused. “The Northern Region and the Western Region have entirely different tastes in drink. What’s unpopular here may sell out instantly there. You move goods across multiple regions every season. You know this better than I do.”
Gammon opened his mouth and closed it again.
Roland did not let his expression change. He was not going to permit tastings — not because the drinks were inferior, but because the distribution had already been carefully arranged, and if individual merchants began picking preferred flavors, Neverwinter would be left holding the barrels nobody chose. Every barrel required the same quantity of Evelyn’s magic power regardless of what was in it. The contract specified barrel-unit sales with no clause on specific contents. That was intentional.
“The flavor is not the point,” he said, tapping another barrel. “The point is your method of selling. Your job is to get the most out of each drink and find its niche.” He looked around the dim cellar at the assembled faces. “Come — pick whichever barrels you like.”
Chapter 835: Multiple Ways of Selling Chaos Drinks
Translator: TransN Editor: Meh
It took Roland a while to remember that Joint Chamber of Commerce was a supply and marketing cooperative organization formed under his leadership, whose main members were wealthy merchants from several big Fjords islands.
Although they had reached a basic mutual understanding last fall, the number of Chaos Drinks produced by Evelyn at that time had not been high enough to meet a wholesale’s standard. As a consequence, each Chamber of Commerce had simply taken a few samples and had yet to officially put them on the market. This time, they came here to finalize the unfinished business.
Since the whole Western Region was preparing for the unification of the kingdom and that Roland was preoccupied with the upcoming winter attack and the desert mission plan, Joint Chamber of Commerce seemed to have, temporarily, slipped out of his mind. Now their arrival saved Roland trouble to look for them himself.
“Take them to the drawing room. I’ll be right there,” said Roland. After Barov replied a “yes” and withdrew, he turned to Nightingale and said, “Send for Tilly and Wendy here as well, for this is essentially the first collaboration between the Witch Union and the Sleeping Island.”
All the merchants rose and bowed to Roland when he entered the drawing room.
It took Roland some time to match the faces with their names, except for his old acquaintance Margaret, Gammon and Marleen from Chamber of Commerce of Crescent Moon Bay. The others were Nibelung from Chamber
of Commerce of Shallow Water Town and Atiyer from Chamber of Commerce of Sunset Island.
As soon as they sat down, Nibelung ventured, “Your Majesty, the samples we took last time caused a big stir among merchants on the island. Everybody fell in love with it after he tasted it. I assure you that Chaos Drinks will be the most successful and popular commodity in Fjords in the history of time once we start selling them!”
Atiyer chimed in. “And it isn’t just a drink. For example, that fiery red spicy juice. Although it doesn’t quench thirsts, it’s a great sauce for steamed fish or barbeques. Besides, it can warm you up and refresh your spirit in a more efficient way than your white liquor. At least, white liquor will make you dizzy if you drink too much and it doesn’t come in handy when you’re on a ship, whereas that juice doesn’t have such problems!”
Margaret nodded smilingly. “True. Not only merchants but many explorers are attracted to Chaos Drinks. A drink that can keep them warm without creating any side effects may save them in the event of a shipwreck.”
Atiyer continued, “In this light, I suggest marking Chaos Drinks with various price tags. A drink with special functions like this should definitely have a higher price tag if we do a bit of marketing, not to mention that the number is limited.”
Roland cast him an approving glance. Apparently, Atiyer had viewed the drink as some sort of energy drink. It was indeed true that successful merchants from Fjords were all good at sniffing out great potential business opportunities. They were able to notice the distinctive features of various Chaos Drinks just through a few samples. They knew selling them at different prices was the best way to reap profits.
Roland clapped his hands. “Since it has a good reception, we can move onto its sale according to the contract we signed earlier. I think none of you has objections to the pre-order price or the distribution for each district. However, you need to put a 30% deposit to pick up your orders. You should have brought sufficient gold royals, right?”
Since they had reached an agreement on the primary terms on Joint Chamber of Commerce last year, there were now not many details left. The main reason Roland sent for Tilly to witness the signature was to prove that he did not tamper with the commission rate. Since Tilly had promised to stay at Neverwinter and had agreed to send the witches on the Sleeping Island overtime to the Western Region, Roland felt it necessary to return something to demonstrate his sincerity.
Based on the “win-win contract” signed during the Months of Demons, it was agreed that 30% of both the deposit and final sale profits should go to City Hall, the Witch Union and the Sleeping Spell.
“Of course, Your Majesty.” Nibelung grinned. “There’s no cargo on my ship this time, but only shiny gold royals plus some masons and sailors.”
“Then let’s go check the goods out.” Roland smiled.
…
The drink factory specially built for Evelyn was across the alcohol plant. In fact, the building looked more like a fully-guarded warehouse than a factory.
It did not take a lot of spaces. The first floor was only a little over 100 square meters. The building itself was constructed of concrete and bricks, windowless, with a solid iron gate posed as its sole entrance. Like an invaluable military base, the premises was guarded by the new recruits of the First Army.
After Roland led the merchants across the yard, into the building and down the basement along the staircases, they found themselves in a spacious room around three or four times bigger than the ground floor. Like a villa’s wine cellar, the basement was segmented by neatly organized wooden wine racks. To avoid fire losses, no open flames or connected wires were allowed in here. They used skylight for the wine cellar’s illumination. Because of this, the place was a little dim.
On each wooden rack rested two rows of wooden barrels, but not every barrel contained Chaos Drinks. Evelyn only produced one barrel of drinks
every day and there were currently just 100-odd barrels in total, minus those consumed by Roland and distributed to the members of the Witch Union monthly.
Roland tapped the barrel, and the liquid in it produced a dull churning sound. “We can provide 20 barrels of Chaos Drinks per month. Each Chamber of Commerce will have five barrels on average. As long as our production remains the same, you’ll get the same amount of products every time, no matter how long it takes you to sell them out. Whether you come to pick up your orders every three months or half a year, our stocks won’t change. All the 100 barrels you can pick up this time are here on the wooden racks in the first row. Once you’ve checked the goods, I’ll send men to deliver them to the dock area.”
“You don’t let us have a taste before the delivery?” Gammon was surprised.
“This isn’t wine whose flavor grows mellower as time passes by.” Roland shrugged. “Some Chaos Drinks do have a relatively long shelf life, but not every one of them does. Therefore, after the brewing is done, we have to first sterilize and preserve them.
“S, sterilize?”
“Like food, they’ll go bad. The hotter, the faster. Sterilization can slow down the process. You don’t need to know how it’s done, but you ought to remember that once we open the wooden barrel, the drinks won’t keep the taste as good as they initially do.” Roland spread out his hands. “You can sell them as fast as you can or stock them. As long as you store them in shades and keep them cool, they should last for at least one or two months.”
“But… as Atiyer has mentioned, each Chaos Drink is different. Some may be more popular than the others. If you don’t let us taste them first, how are we going to choose the better ones?” Gammon questioned hesitatively. “Could you divide the drink in each barrel into four equal portions and then preserve them? In that case, we don’t need to worry about which one we should pick.”
Roland thought that would add Soraya and Lily’s work by several times. He would certainly choose not to do something that consumed more industrial
production resources but yielded no benefits. So he replied, “Sterilization isn’t easy. If we divide the products into four portions, each Chamber of Commerce will have fewer stocks but more varieties of drinks, which would do no good to the sale. As to their flavors…” Roland paused for a second and then said, “The Northern Region and the Western Region have completely different needs for wines and drinks. The unpopular drinks here may be well received there. As merchants who transport goods to various places all the time, you should know it very well.”
“Um, well…” Gammon was at a loss for words for a moment.
Roland secretly twitched his lips. He certainly would not allow them to taste the drinks, for he had already put a lot of efforts in the distribution of the products itself. Further, according to their contract, it was agreed that the drinks should be sold in barrels and that there were no specific terms stipulating the product quantity. If there were a few unpopular drinks that they were not willing to purchase, Neverwinter would suffer losses, because every barrel of drinks required the same amount of Evelyn’s magic power.
“Anyway, the flavor isn’t the point, but your selling method is. You should get most out of each drink and find your niche.” Roland tapped the barrels again. “Well, come pick the Chaos Drinks you like.”